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Welcome Back To New Rockstars Im, Eric
Boss and Thor Love and Thunder released a batch of official posters, giving us some interesting insights of what Taikawati has in store for this movie, including some recurring symbolism that recontextualizes some mysterious shots from the trailer and yeah Why this movie seems a bit obsessed with the cast’s anatomy. I mean so are we based on the youtube metrics showing what part of the may trailer viewers re-watch the most I mean look at that bulge also the sun view increase but i suspect something deeper is going on here intentional by the filmmakers and thanks to true bill for sponsoring today’s video more about them. Later okay Thor Levine Thunder released 11 new posters, including seven character posters from the studio and then an imax poster, a realty 3d poster, a dolby poster and a screen x poster, but before. Dig into these we really should talk about how unusual the marketing for Thor Love and Thunder has been for Marvel Studios other phase four theatrical releases after theaters reopened post-pandemic shutdowns, including Shangchi, Eternals and Doctor Strange in the multiverse Madness I’m, including Spiderman No Way Home because Sony did the marketing for that not Disney Marvel but for those other Mcu titles. Marvel Studios followed a proven playbook, a teaser trailer five months out a more revelatory trailer with new footage two months out and then in the final month a final promo when tickets go on sale followed by near daily Tv spots and social media promos teasing bits and pieces of new footage.
Until The Release.
Thorough Love and Thunder has taken a different path. Its first trailer broke records for the closest the release date. The studio had waited to release its first teaser. Its successive promos have shown limited new footage each one resampling Guns n Roses Sweet Child of Mine in Little revealed beyond here’s a guy who wants to kill Gods for some reason and the plot detail that the comics are most known for Jane Foster’s Cancer show nowhere in any of the footage now to be clear I actually love this as a fan like I prefer when trailers Don’t reveal too much.
I Think We Knew Way Too Much Going
into multiverse madness from Professor X to Captain Carter to most of the alternate universes visited in that movie shown ahead of time in promos. I know it seems like my life here at New Rockstars is feasting on trailer footage, but to be honest. There’s always plenty of us to talk about regardless of how much a studio wants to market its movie so as a follower. of the film industry, I just find it interesting from a marketing standpoint. Marvel Studios marketing is really part of their narrative process.
Every Marvel Movie Is Really The Second Act
of a three-act event Act one the hype leading up to a movie act two the movie itself and then Act three. The post–credit scene and the celebration thereafter. So strategic reveals are always built into trailers in order to build hype so that the must-see word-of-mouth shockwave spreads to the second weekend in the third weekend audiences, which by then the studio hopes to have recouped its production marketing costs and then begin to purely profit. Kids and families are more likely to see movies in the second and third weeks. They are really the ones who buy the most toys and merchandise, which is where Disney makes most of its money from this IP let’s be honest.
- studios released seven character posters
- released 11 new posters including
- just interesting marketing standpoint marvel
- thor weird marketing marketing weird
- advertising channels argue thor thunder
So Really Its A Major Prerogative Of Disney
for these titles to not just come and go like typical summer action movies, but really for them to be eight week media events that blanket social media and advertising channels. Now one could argue that with thor eleven thunder this particular cast and crew requires less of a height machine. I mean if you’re watching this video you’re probably gonna see this movie anyway. You didn’t need a trailer to tell you that but despite that Marvel studios rarely takes that risk. The trailers aren’t just for you and me it’s for like your brother-in-law or your cousin who might not see a marvel movie otherwise they’re the ones Disney is counting on to see these movies and so the hype machine is really essential like think about it the hype between infinity war and in-game was already at peak Frenzy.
To Release Trailers For That But They Still
did and they were very strategic about it. They spared no way expense and if you remember back to March 2019 April 2019, there were constant promos for that movie and they played a huge role in making End game the biggest movie of all time and the end game Marketing also proved that you can hype the hell out of a movie without your promo spoiling anything remember endgame promos revealed nothing about the time heist about smart Hulk Fat Thor or any of the final battle highlights so the withholding of trailer footage really doesn’t have that much to do with avoiding spoiling a movie. You could still show a lot of a movie and then use things like deceptive editing and VFx to avoid spoiling anything and really the marketing for Thor 11 Thunder seems scaled in even in. Comparison to Thor Ragnarok, which opened with the teaser set to lead Zeppelin’s Immigrant song seven months out and then at a media trailer at Comic-con four months before the release with different music. All new footage mostly and then a full marketing Blitzkrieg in October 2017.
So As An Outside Observer Who Reads
way too much in immediate budgets and news cycles. One might conclude that Disney might have overspent its second quarter marketing budget on multiverse of Madness got a little pushback for revealing too much in those movies trailers and now just seems to have shifted to an overall less is more strategy for Thor Love and Thunder. All of this is a way of saying Thor love and Thunder has a few big things up in sleeve that it does not want to show in the marketing for the film for a mix of narrative and. reasons and these new posters God bless them begin to get at why but I gotta ask you are you saving up for a big trip this summer? Or maybe you’re looking to do some projects around the house that require you to have a little extra cash on hand or perhaps you just want to save a little extra for your future well truebill is here to help truebill is an all-in-one finance platform that helps you save more and spend less the personal finance manager allows you to manage subscriptions lower bills, monitor your credit score and build your savings All in one place. Several of us here at new Rockstars have used drewbill to help us better manage our finances.
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And A Planet With A Moon In The
sky behind them one for Thor Odinson, one for Mighty Thor Jane Foster, one for Gore, one for Valkyrie, one for Korg, one for Zeus and one for Thor’s, Goats, Tooth Nasher and Tooth Grinder. These goats can also be seen pulling Thor’s Viking boat in all the posters except one Gore’s where the background sky is particularly red. Then there are four more posters, one for imax, one for Realty, 3d one for Dolby and one for screen X and the Imax poster also features this looming planet behind them, but no moon which might mean that currently in the foreground. They are standing on that moon and on this landscape on the left and the right side are just some interesting curved statue pieces suggesting that this is some setting that we will see in the movie. So is the planet just cosmic background decor for the poster art Maybe, but footage for Thor Love and Thunder also keeps coming back to this lonely planet.
Once Seen Through A Ripped In
space that a crag floats into another shot of Thor’s boat floating toward a planet whose surface seems to ice over as he approaches a shot of a moon getting broken apart from blue lightning and various shots of Gore and valkyrie and Thor fighting on a desaturated broken lunar landscape and I keep getting hung up on Gore saying in a recent promo and the fact that he just uses a singular world in that sentence, and that this guy is pronounced a vow to kill all gods. Just make me wonder. If Gore is not so much of a kamikaze force, but more of a religious revolutionary we might be interested in constructing his. own world, his own planet outside of the jurisdiction of the Marvel gods that could be the world. Much of this movie takes place on in a setting that they don’t really show too much of in marketing material hinted at in the art of these posters.
Now The Real D3D Poster Is
just a shot of Thor’s arm focusing on his tattoo. Thor’s Inc. Seems to be of particular importance to this movie’s plot or at least something the filmmakers expect us to be interested in you’ll remember in the trailer Zoos flicks off its disguise and we see Thor’s back covered in tattoos including R. i. p Loki.
Theres Also A Tattoo Of A
broken heart, which I’m pretty sure represents his heartbreak over Jane and yeah coming back to that other detail left out of almost all the marketing is the fact that Jane foster in the story has. Cancer coming from Jason Aaron’s Mighty Thor Comics Natalie Portman confirmed this in one interview with Yahoo! Back in 2020 and not once Since now I get it cancer is a bit of a downer, but hey cancer did not stop the fault in our stars from beating Tom Cruise at the box office in 2014. Audiences are not afraid of cancer being in their movies, but I think it is being left out of the marketing because Jane’s health is a reason why she broke up with Thor and that reveal might be something they want to say for the movie. It’s just me speculating I have not seen the movie yet obviously. But Portman also confirmed in an interview with D23 magazine that this film will flash back to why she and Thor broke up a bit of a mystery throughout phase three, and maybe we’re gonna learn.
That Prolonged Exposure Between A Human
and an Asgardian is something no human body is really designed to handle maybe even a barrier put in place between tears of Godly status in the Marvel universe by the Cosmic beings to keep these tears separate a cruel thing to do, but hey God’s mating with humans as Zeus has proved throughout Greek mythology leads to a bit of chaos. This could be why Thor is now with the Guardians to stay as far away from Jane as possible and before you say well wouldn’t the Guardians be exposed no none of them are just normal humans. Even Peter Quill is the son of a celestial He could hold an infinity stone without a destroying his body. He’d be less harmed by Thor’s toxic exposure. This could also be why Thor is now surprised and delighted to see Jane elevated to his godly status.
He Finally Has A Chance To Be
with her so what do you think is it gore’s secret world or Jane’s cancer which do you think is a likelier reason behind Thor 4’s weird marketing is the marketing not that weird I’m overthinking it probably what I’m just saying it’s someone who covers a lot of this stuff. There is something different about the marketing on this movie. It’s subtle but it is different. I assume we will all know why on the other side of this movie’s release, but in the meantime you can follow me on instagram and Twitter at Ea Boss following Rockstars subscribe to rockstars for more analysis of everything you love thanks for watching bye you.
Summary
Thor Love and Thunder released a batch of official posters, giving us some interesting insights of what Taikawati has in store for this movie, including some recurring symbolism that recontextualizes some mysterious shots from the trailer . Marvel Studios followed a proven playbook, a teaser trailer five months out a more revelatory trailer with new footage two months out and then in the final month a final promo when tickets go on sale followed by near daily Tv spots and social media promos teasing bits and pieces of new footage . The studio had waited to release its first teaser.& Its successive promos have shown limited new footage each one resampling Guns n Roses Sweet Child of Mine in Little revealed beyond here’s a guy who wants to kill Gods for some reason and the plot detail that the comics are Mo . The movie seems a bit obsessed with the cast’s anatomy. I mean look at that bulge also the sun view increase but i suspect something deeper is going on here intentional by the filmmakers…. Click here to read more and watch the full video