Who Owns The Internet How It Owns Us James Ball Modern Wisdom Podcast 213

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Video Creator’s Channel Chris Williamson

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  • snowden
  • ads
  • edward
  • bidding
  • spies

When You Get Into How Online Ads Work

they are so so much creepier than you ever give them credit for they stalk you around the internet like if any human being. If any ex did this, they would be in jail and rightly, so what happens every time you visit any website is you start this amazing bidding war for your attention and they might literally know exactly who you are or they might have built a picture of it. I’m joined by James Ball James Welcome to the show pleasure to be here absolute pleasure to have you on. I want to know what’s it like interviewing Edward Snowden in a stadium filled with 15 000 people. Sir That was that was something of a moment I’ve gotta say they’ve done this very dramatic sort of in a video build-up and then they killed every light in the place and so I’m walking out to silhouette and they’ve just been told to expect Edward snowden and you can see the disappointment on the face of the people like absolutely crashing have we been sold a bill of goods UK my my sort of script line to start it was Edward are you listening at which point he’s meant to appear on the big screens because of course it’s video link and you just have this sinking moment in your sort of the longest sort of second and a half of my life.

When You Come On Stage And Edward

are you listening and you just think if he doesn’t come up on screen. This is the rest of. interview after that was a total cakewalk because the nerves of that mode have been so extreme it’s like proper Metallica bleep it honestly it’s you know you do you you go around and speak as a journalist as a reporter and a big crowd is 200. You know that is like that feels like prime time and so you walk out to 13 000 at this like music concert venue and you’re like what the hell happened How do you what happened in life for me to end up in this situation here yeah it’s it’s just completely ridiculous the um the venue did some photos from the back of the crowd and you’ve just got this huge sort of stadium crowd and then every screen as it should be massive picture of Edward Snowden and there’s this tiny dot on the stage that’s me that’s me look at. Me mom I made it.

I Did Actually Send It To

my mom who has who has got it in a little frame how cool man that’s awesome so yes we’re talking about analogous today We’re talking about the internet You’ve written a book about the internet. Why did you write a book about the internet. I I wrote a book about the internet because weirdly for something that’s kind of so pervasive you know more than half of all of humans are on it. We do everything in our lives by it. We’re doing this interview with it you know we do our banking it’s our financial system.

  • online ads work creepier
  • edward snowden tiny dot
  • just told expect edward snowden
  • like interviewing edward snowden stadium
  • screen massive picture edward snowden

Its Our Information.

It’s our spies. It’s our critical network and all we really talk about is Facebook and Twitter and Google and they’re really important we should talk about them. You know they do matter but we never talk about. the actual Internet bit you know we talk about the cloud or we just sort of use it and don’t think about it and I kind of was like okay.

All Of These Boring Invisible Bits

of the internet. They’re not boring. They’re really important and I want to do a book talking about them instead, so that’s that sort of was what I set out when I did it and hopefully hopefully it’s fairly successful in like actually going look at all. These really important bits of the internet that are just as broken and just as wild, but have nothing to do with Mark Zuckerberg. Yeah it’s um it’s mad because you’re right the internet the infrastructure physically how it manifests and how the the messages are actually being moved around the world and all this sort of stuff The takeoff of the platform of like the software.

Side Of Things And The Way That

it’s experienced by people was so great that we never actually got to look into how interesting or cool or otherwise. All of the stuff underneath that was you know like you got to see the wright brothers got to take a little bit of a plane off and you see them and they kind of fail A little bit and then there’s a slightly better one and then oh wow We’ve managed to get a helicopter, but it doesn’t really work that much you know we’ve got to attach another rotor and do all this stuff and then you eventually get to like concord and you watch This whole thing and people kind of brought along for the ride. But the takeoff with the internet was so intense and so so quickly was everyone it was just this ubiquitous utility like gas. And plumbing that um we all kind of we didn’t get to see that bit right It is that amazing thing it’s become a utility and we sort of you know the electrical grid is pretty cool if you ever need to think about it like we have to generate the same amount of power every day that we use and you can’t store power very well. It’s really hard to do and so there’s this massive complicated mess of a thing going on that we had about a century maybe a century and a half generously to build, and we don’t have to think about it because to us you flick a switch.

The Internet Sort Of 20 Years

ago was a really niche thing. You know starting to catch on you probably you know knew someone who had it you might have had it at home. Why would you ever want it on a phone um and then suddenly it’s critical infrastructure that we don’t think about to that extent and that’s kind of wild because it has really really like reshaped how the world works and also sort of how the world connects to each other. This idea of the internet as the cloud is such a good bit of marketing because someone has to like drive ships and lay cables under the sea to do this and bury them at the oceans and you’ve got to find sort of a massive plot of land that’s quite cheap that you can put huge huge data centers and aircon and all of this and so there’s this massive network of physical infrastructure that we just never really had to think about because it just appears to us yeah so let’s let’s get started talk to us. about the mechanics of the internet what did you find out about that so there’s quite an a great like early origin story of the Internet and it’s older than you think it is it comes out of something called the Arpanet, which grew out of the Us military basically .

If Youve Ever Heard Of Arpa Or Darpa.

They came out of the U. s Department of Defense and were like their moonshot secret projects. You know if anyone ever ran sort of you know. These are the people who everyone thinks did mind control and they actually were looking into bits around that they really did um or if we had area 51 that would be these guys and one of the things they were trying to do like.

This Is Sort Of In About The

60s was look at networking and so computers at this time this time. Are things the size of a room that you feed with punch cards that cost masses and masses of masses of money, and maybe about three universities in the country would have one it would be sort of a big cell in the very narrow geek world. You know we have a computer that can do x, which would be wildly less powerful than a calculator. If anyone still has a calculator and so one of the things that arpa tried to do universities in America would go to it for funding saying hey we want an even better computer that can do this kind of calculation and because they wanted to research networking and we’ll get onto why They kind of saw a bit of an opportunity of going well. We won’t give you money for a computer, but we’ll give you money to network the one that you have and that will mean.

If Your Computers Really Good Say

doing traditional sort of physics type equations. We’ll hook you up with a university that’s really good for doing sort of graphical calculations and so when they need your computer they can use it. When you need theirs. You can use it and so you get more computer we’re not buying you another one it’s very sort of you know parental type relationship and so they said Yes because if someone’s offering you money and it will kind of help you why not and so four universities kind of said Yes initially to connect up their computers with this thing called Arpanet, and they just wanted to do this to do their physics or their chemistry or their mathematical research. They weren’t sort of particularly Evangelists going wow! This will be a huge and exciting world-beating thing and so they had to work out the basic stuff and they came up with this sort of fairly revolutionary set of ideas that you know they were only thinking about connecting up first four and then hey if it works maybe we’ll have as many as like 12 or 15 on here.

You Know This Was Lets Think

big guys um and so they they were sort of thinking right well. We want to make it work quite well and so it won’t care what data you’re sending so networks beforehand. You had a phone network and that could only send phone type signals. You Know you would have perhaps a network for flight reservations which would be really really specialist and only send very particular data and you would charge you’d be charged for how far your call was you know long distance calling all of this and the type of thing It was so if you answered. If you added an answer phone onto a us telephone network.

You Had To Pay More Every Month Like

just because you’re connecting a different type of thing to it and so they came up with this idea that this network won’t care you can send whatever on it it won’t try and understand it it’ll just send it along and we won’t try and build in a system so that it matters how far it traveled you know you. At the moment the Us government’s paying the bill for everything we’ll just send it. all out and so they got these things connected up. It was sort of largely kicked down to graduate students to do the actual How should all of this work the eminent professors.

This Was Like Yes, We Want This Network

get on with it. You know one of them oversaw the project and sort of was actually quite into it. The rest they left to grad students who you know very much the lowest rung of of of the academic circle and so it sort of came to this very first test in 1969 and um these are you know these are nerds they’re not thinking they’re doing some big potential first moment.

Summary

Interview with Edward Snowden in a stadium filled with 15,000 people was something of a moment I’ve gotta say they’ve done this very dramatic sort of in a video build-up and then they killed every light in the place . When you get into how online ads work they are so so much creepier than you ever give them credit for they stalk you around the internet like if any human being.& If any ex did this, they would be in jail and rightly, so what happens every time you visit any website is you start this amazing bidding war for your attention and they might literally know exactly who you are or they might have built a picture of it. When you walk out to 13 000 at this like music concert venue and you’re like what the hell happened. How do you what happened in life for me to end up in this situation here yeah it’s just completely ridiculous. The rest of the interview after that was a total cakewalk because the nerves of that mode have been so extreme…. Click here to read more and watch the full video